The firm recognises the importance of the protection of intellectual property rights. Protecting ideas, concepts, operating plans and know-how can become a difficult challenge for many businesses. The firm works with clients to ensure the safe-keeping of internal business operating information, product or service information, works of authorship and advertising including trademarks, and trade names. The firm counsels and represents clients on obtaining and protecting copyrights and trademarks and prosecutes and defends patent infringement cases. More particularly, the firm engages in all aspects of patent and trademark services including searching, filing and prosecution, patent and trademark surveillance and opposition as well as transactional work, licensing, franchising and joint ventures. It is considerably experienced in this branch of the law, combining its expertise with organisational efficiency to achieve desired objectives. The firm is also a member of the International Trademark Association (INTA).